ABOUT

Hi, I’m Bridget Barnett – a freelance writer, editor, and content consultant living in Hong Kong.

I work with fashion, beauty and lifestyle brands on their content strategy, including organising and managing online editorial and social media calendars and planning and producing visuals. I also write brand copy, editorial stories, creative messaging, product packaging, press materials, and printed books.

For over ten years, I’ve been working with luxury retailers under The Lane Crawford Joyce Group in both in-house and freelance roles within creative marketing, digital, and editorial realms. I am a freelance Editor at Fifth Black, the creative publishing arm of Design Anthology. Here, I have worked on content for Swire Group's shopping and dining destinations Pacific Place and Starstreet Precinct, and luxury travel retailer DFS. My experience also includes copywriting several books for Fashionary.

I have a Mass Communications Bachelor’s degree, majoring in International Journalism and Public Relations, from the University of Queensland, Australia, and a Master’s in Psychology (MSc) from the University of Essex, United Kingdom.